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The site auto-discovery.com states the following, "1999 - 2015 Powered by Carsforsale." I noticed that the webpage also stated " 1956 Star-Batt Drive - Rochester Hills, MI 248-977-9282 -." They also stated " Auto Discovery - Rochester Hills MI, 48309. Auto Discovery Rochester Hills Used Cars, Used Pickup Trucks. Looking for a Used Cars, Pickup Trucks in Rochester Hills that exceeds your expectations? Rochester Hills Used Cars, Used Pickup Trucks Auburn Hills MI Used Cars, Used Pickup Trucks Berkley Used Cars, Used Pickup Trucks. We will find the vehicle you want!." The meta header had Auto Discovery as the first keyword. This keyword was followed by Rochester Hills Used Cars, Auburn Hills Used Pickup Trucks, and Berkley used cars for sale which isn't as important as Auto Discovery. The other words the site used was used vehicles. usedcars is also included but might not be understood by search engines.